There are now 65 million users of LinkedIn. In the last week, I have added about 20 contacts - an increase of about 20%. As a result, my 2nd degree contacts (namely, contacts of contacts) has increased by 50%. Well that all sounds wonderful as I can now easily reach over 16,000 people but this social media platform will only add value if all these connections really start to use it.
Lots of newcomers to the platform are somewhat bewildered by its value. One clear advantage is the listing of Jobs. For a specialist in a particular field or location, the search facility gets the job hunter directly to companies seeking their skills and it may open up new avenues along the way.
Groups and their discussions are a great way to find out information on your own specialism or one you or your clients may be interested in. Searching for work colleagues and classmates just because you can puts you back in touch.
For me the ability to post Presentations, Events and link my Blog and Twitter, makes LinkedIn an efficient way of disemminating information to my business contacts with minimal effort. 10 minutes am and pm - that's all it takes.
But on this beautiful Saturday in mid April, I'm more drawn to the great outdoors! Have a lovely weekend.
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