As someone who rarely buys take-aways, as by the time I drive from the nearest town they are usually cold, I sometimes glance a the leaflets dropped through my front door from the local restaurant delivery services. Pizza, Indian, Chinese, chicken and chips - take your pick. As I live in a village, we probably receive only a fraction of leaflets drops that those of you who live in more built-up areas.
Most folk I talk to about their marketing media seem to think that leaflet drops are a waste of time. The question therefore is why do the take-aways continue to do it despite the fact that the majority of receipients throw them straight into the recycling bin? The answer is refreshingly simple - it works. It is built into their whole marketing strategy.
Raising awareness by leaflet drops or any other means is not always about the quick sale. It is more about keeping your brand (as opposed to anyone else's) at the front of your potential clients' minds. In fact, some of my clients find the majority of their new business from leafletting.
You need the right leaflet, for the right service delivered to your target homes or businesses. And, it's all about repetition. Once designed and printed, delivery can be staggered to fit your business cycle. Measure the impact and repeat.
Not all products and services lend themselves to this marketing route but think about yours. It might just work and if anything you'll at least have a great leaflet to give out at meetings and for direct mail.
Call me for more information on our design and print service.
